Good Friction, with Soon Yu

International speaker, award-winning author, and expert on branding, innovation and design Soon Yu, explains how he’s been too early to the party on new technology quite a few times, why he keeps a scorecard of failures, and reveals the odd gratification of selling toilet bowl cleaner, how to BBF (Bounce Back Fast), the ways iconic brands turn their distinctions into a legacy that keeps working for them, and outlines the 7 virtues of good friction.

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About the Podcast

Let's Talk Legacy

Presented by Southwestern Legacy Insurance Group

What does it mean to build and maintain a legacy, either in business, or for your loved ones? What tools and resources are available to help? Join the discussion as host Gary Michels, along with exciting guests and real listeners just like you, tackle the answers to these questions, and learn how to grow today, for a better tomorrow.

Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast. Southwestern Legacy Insurance Group is an affiliate of Family First Life.

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