Episode 52

full
Published on:

4th Sep 2024

Tomorrow Might Be Too Late, with Andrei Mincov

Andrei Mincov, attorney and founder/CEO of Trademark Factory®, reveals his first and favorite client, what had him feeling like Rambo, why Elon Musk definitely is not an idiot, what a trademark is and what it isn’t, which company went from a “lemonade stand with a dream” to a multi-billion dollar valuation, and just what the heck is a Drum Desk?

Transcript
Gary Michels:

Welcome to Let's Talk Legacy. I'm your host, Gary

Gary Michels:

Michels. And today we have a real special guest. Andrei

Gary Michels:

Mincov is the founder and CEO of Trademark Factory. He believes

Gary Michels:

people who have created something deserve to not have

Gary Michels:

that stolen from them. And hard working entrepreneurs shouldn't

Gary Michels:

be taken advantage of. That's why he founded trademark

Gary Michels:

factory. And that's why he is passionate about sharing his

Gary Michels:

experiences. And to him this is legacy. So welcome to the show,

Gary Michels:

my friend.

Andrei Mincov:

Thanks for having me, Gary, great to be here.

Gary Michels:

So your career in this area, I'd really

Gary Michels:

interesting start actually beginning in Russia, where you

Gary Michels:

bought a radio station, this stole your father's music, talk

Gary Michels:

a little bit about that.

Andrei Mincov:

Yeah, I was born in Russia, you can probably hear

Andrei Mincov:

it from my accent. You know, I tried to not use it too much.

Andrei Mincov:

But I was born there. And I went to my first law school there.

Andrei Mincov:

And I really didn't see myself as a lawyer. But one day, my dad

Andrei Mincov:

who was a famous composer there, Mark Minkoff, he saw him on the

Andrei Mincov:

radio. And it wasn't just played as a song, it was played to

Andrei Mincov:

advertise an event by Samsung. Nobody ever asked him if he was

Andrei Mincov:

okay with that nobody ever asked him maybe, you know, he'd like

Andrei Mincov:

to be paid for that. And so he called the radio station and

Andrei Mincov:

said, You guys can take my music and use it as you please. And

Andrei Mincov:

they told them that they were making him even more famous, and

Andrei Mincov:

that he's you should just sit down and shut up. And, you know,

Andrei Mincov:

if you knew my dad, he'd know, very quickly, that this was the

Andrei Mincov:

wrong way for them to handle it. And so he said, Okay, great.

Andrei Mincov:

I'll see you in court. And that was 1996, when Russia has just

Andrei Mincov:

transitioned from the Soviet laws toward more or less free

Andrei Mincov:

market was around IP. And so there weren't really a lot of

Andrei Mincov:

lawyers who knew how this work, there were no case law, there's

Andrei Mincov:

nothing. And so he said, he came to me and said, Can you can you

Andrei Mincov:

take this case, and go against the radio station, like you're

Andrei Mincov:

supposed to know the law, and I used to sing this song with them

Andrei Mincov:

on like, hundreds of concerts when I was a kid growing up,

Andrei Mincov:

right? So it was personal. And I saw what it was doing to him

Andrei Mincov:

because he was pissed. And I knew nothing about copyright. I

Andrei Mincov:

knew nothing about what you do in the courtroom when I said,

Andrei Mincov:

Sure, let's figure it out. And so I took them to court first

Andrei Mincov:

hearing, you know, I'm there with my long hair and a

Andrei Mincov:

ponytail. And there's this other lawyer, and I ripped them apart

Andrei Mincov:

is over, they somehow got the postponement next time that for

Andrei Mincov:

lawyers aside, the judge made the decision that was not in our

Andrei Mincov:

favor. I was sitting in my room reading that decision that made

Andrei Mincov:

zero sense. And my dad came into the room and said, Well, what

Andrei Mincov:

are you going to do now I did all the right things. I said all

Andrei Mincov:

the right words. And I don't know what to do. So well, if

Andrei Mincov:

you're not going to appeal this decision, you should quit your

Andrei Mincov:

law school and find yourself a different profession. And so I

Andrei Mincov:

appealed that velocity appeal. At that point, I figured out

Andrei Mincov:

what to do later. So we appealed it even higher, basically, as

Andrei Mincov:

high as it gets to the second highest court in the nation. And

Andrei Mincov:

we won. And in the process, I got really, really passionate

Andrei Mincov:

about, you know, helping people who created something that only

Andrei Mincov:

exists because they created it, to help them protect what's

Andrei Mincov:

theirs, and ensure that that doesn't get stolen from them. So

Andrei Mincov:

my dad was my first and favorite client, as I like to put it,

Andrei Mincov:

then, you know, I had a big career in Russia as copyright

Andrei Mincov:

lawyer with the biggest international law firm in the

Andrei Mincov:

world doing work for JK Rowling, Apple, my personal dream,

Andrei Mincov:

whatever you can think of a big business, I've probably done

Andrei Mincov:

something for them. And then in oh seven, I realized that I had

Andrei Mincov:

enough of Russia, and I moved to Canada, just to start everything

Andrei Mincov:

from scratch. IP that has a lot more similarities than many

Andrei Mincov:

other areas of wall because so much of it is done in accordance

Andrei Mincov:

with international treaties that allow you know, IP owners to

Andrei Mincov:

protect their stuff in different countries. And so when I went

Andrei Mincov:

back to the to Canadian law school, I said to myself, You

Andrei Mincov:

know what, this is a good opportunity for you to try other

Andrei Mincov:

areas of lawyers and see if you like them. Maybe you fell in

Andrei Mincov:

love with IP, just because of your dad. Maybe there's

Andrei Mincov:

something else. And the only other area of law that I

Andrei Mincov:

enjoyed, you're gonna love it was Insurance Law. Oh, wow.

Andrei Mincov:

Because it was so technical and so logical, and really was less

Andrei Mincov:

about emotion, but more about how can we do what's right, but

Andrei Mincov:

I never went into insurance law I kept with IP because I

Andrei Mincov:

realized that, you know, it's the one thing that I'm really

Andrei Mincov:

passionate about. And so I finished my Canadian law school,

Andrei Mincov:

the top of my class got exactly zero offers from Canadian law

Andrei Mincov:

schools. It felt a little bit like you remember Rambo one when

Andrei Mincov:

he's uh, he is at the store. And he says, back in Vietnam, they

Andrei Mincov:

trusted me with million dollar equipment. And in here I can

Andrei Mincov:

find a job parking cars. That's pretty much how I felt with my

Andrei Mincov:

years of experience my PhD in law, my top of the class thing

Andrei Mincov:

and like nobody would trust me to review a $500 contract. And

Andrei Mincov:

so I started my company, still the only firm in the world that

Andrei Mincov:

offers trademark registration services with a guaranteed

Andrei Mincov:

result for guaranteed budget. Really what we do now is we help

Andrei Mincov:

entrepreneurs whether they're zero figure entrepreneurs are

Andrei Mincov:

there 5, 6, 7, 8 figures protect what they think will become

Andrei Mincov:

their legacy. That's really what big brands are, you're building

Andrei Mincov:

something that goes beyond you, the founder, and you build a

Andrei Mincov:

brand that if you're lucky, 1000s and millions of people are

Andrei Mincov:

going to law remember and love and trust to me, really

Andrei Mincov:

trademarks. Yeah, there's there's some money part to it,

Andrei Mincov:

that the increases your valuation does believe different

Andrei Mincov:

things. But it also builds that legacy that that allows you to

Andrei Mincov:

build something that you'll be remembered.

Gary Michels:

So we're talking about trademarks here. And so we

Gary Michels:

have a pretty educated audience here on Let's Talk Legacy. But

Gary Michels:

tell us briefly what exactly is a trademark and what isn't a

Gary Michels:

trademark.

Andrei Mincov:

I'm gonna give you a definition that you will

Andrei Mincov:

find in the books. But I'm going to give you a definition that I

Andrei Mincov:

think makes sense. A trademark is the legal right for you to

Andrei Mincov:

stop someone else from using a brand similar to yours to

Andrei Mincov:

compete with. So a brand really could be your name could be a

Andrei Mincov:

logo could be your tagline could be whatever you feel will

Andrei Mincov:

identify you from the crowd of competitors who do the exact

Andrei Mincov:

same thing or something similar to you. But that word phrase or

Andrei Mincov:

image that you want to be your brand does not really become

Andrei Mincov:

your brand, until you can legally stop others from popping

Andrei Mincov:

you right. And the only way to do that is by getting that

Andrei Mincov:

trademark. If you get a LLC or corporation registered, that

Andrei Mincov:

doesn't protect your brand, if you set up a website or get a

Andrei Mincov:

domain name that doesn't do that, if you set up a social

Andrei Mincov:

media profile that doesn't do it. If you put a TM symbol next

Andrei Mincov:

to your brand, all it does is it tells the well I wanted this as

Andrei Mincov:

my brand. But really you can't do very much with it. Once you

Andrei Mincov:

file the trademark once it goes through, that's when you have

Andrei Mincov:

that legal paper that says that's my and that's really what

Andrei Mincov:

a trademark is what it's not, it doesn't protect the idea of your

Andrei Mincov:

business, or even copy my business model. But the name the

Andrei Mincov:

Logos, the tagline is daswell trademarks protect.

Gary Michels:

What's the difference in a trademark and

Gary Michels:

copyright?

Andrei Mincov:

Well, copyright is more about content, like

Andrei Mincov:

books, videos, music, right that that song that the radio station

Andrei Mincov:

stole that was copyright infringement. Software,

Andrei Mincov:

copyright cannot protect brands, which is why sometimes students

Andrei Mincov:

say, Well, you know what, you can just send yourself a letter

Andrei Mincov:

with your name, and not open it. And that's going to protect you.

Andrei Mincov:

But it's not because death now what copyright is about, really,

Andrei Mincov:

there's a reason they came up with the trademark law. Because

Andrei Mincov:

when the businesses were starting hundreds of years ago,

Andrei Mincov:

I was hard for people to do. And so initially they have this

Andrei Mincov:

what's called Common Law, right? So fastening off when if you are

Andrei Mincov:

making shoes, and you would put a brand on them, and someone

Andrei Mincov:

would copy you do you have some recourse to go to court and

Andrei Mincov:

prove this guy is trying to copy. But then when we went

Andrei Mincov:

through industrialization, we started getting those factories

Andrei Mincov:

and became progressively easier for people to to build something

Andrei Mincov:

similar. They realized we need a more robust way for people who

Andrei Mincov:

invest and spend money building that brand to protect it. And so

Andrei Mincov:

they came up with, let's make it easy for our people who care

Andrei Mincov:

about their brands protect them. And so let's allow them to

Andrei Mincov:

register it in some registry. That's going to have a list of

Andrei Mincov:

active trademarks, they're gonna say who owns them get on now,

Andrei Mincov:

today, things are getting even harder for brand owners because

Andrei Mincov:

competition is fierce. What used to take years for you to build

Andrei Mincov:

as a brand presence can now take days and you can set a website

Andrei Mincov:

in a matter of days, you can have AI, populate all those

Andrei Mincov:

pages. And you're out there. The question is, how do you make

Andrei Mincov:

sure that what you came up with stays yours? So and that's what

Andrei Mincov:

trademarks are all about.

Gary Michels:

Got it. What are some of the most common mistakes

Gary Michels:

you see people making around trademarks, mistakes of people

Gary Michels:

that didn't get the trademark and wish they would have?

Andrei Mincov:

Well the second type is unfortunately more

Andrei Mincov:

common people way too long before they realize hey, my

Andrei Mincov:

brand might actually be worth something. So with trademark

Andrei Mincov:

factory first thing we do when someone becomes a client is we

Andrei Mincov:

do a comprehensive search To confirm that, whether whether

Andrei Mincov:

this brand is trade markable or not, oftentimes we have to tell

Andrei Mincov:

them, You know what great brand, that's not yours really should

Andrei Mincov:

someone else's, you can't have it anymore. And it's usually,

Andrei Mincov:

you know, it's it's pretty dramatic because nobody wants to

Andrei Mincov:

hear that. They say, Well, I did my search, and I found nothing.

Andrei Mincov:

Well, because you don't know how to do search. It's what we do.

Andrei Mincov:

And so we found this. And so the most painful is when we tell

Andrei Mincov:

them, You know what you said, You've been running this

Andrei Mincov:

business for three years, this other trademark, then we found

Andrei Mincov:

these guys just filed it six months ago. And they're like, so

Andrei Mincov:

if I filed my trademark seven months ago, I would have

Andrei Mincov:

haven't. Yep, that is really the most painful news to deliver.

Andrei Mincov:

Because it's a self inflicted one. They just waited too long.

Andrei Mincov:

They they made their brand known to too many people. And at some

Andrei Mincov:

point, like imagine this, imagine if Elon Musk was an

Andrei Mincov:

idiot. And for whatever reason he chose to not trademark Tesla.

Andrei Mincov:

And anyone, you or me could just go up there and follow that

Andrei Mincov:

trademark and own it. Can you imagine how much money URI would

Andrei Mincov:

make but just by saying, you know, when Tesla, I own it, now

Andrei Mincov:

you can't make cars and call them Tesla. Or you can just buy

Andrei Mincov:

this trademark off of me.

Gary Michels:

So you're saying somebody creates, I'll just use,

Gary Michels:

for example, an amazing lemonade in town. It's local and at the

Gary Michels:

restaurant, and it's like really catching, somebody else sees it,

Gary Michels:

say I know what they're doing. I'm gonna go trademark that

Gary Michels:

lemonade, even though I didn't make it, think of it or

Gary Michels:

anything, they can go ahead and do that and get approved for

Gary Michels:

that?

Andrei Mincov:

Yeah, because trademarks office doesn't care

Andrei Mincov:

about anything outside of our own system. So if you haven't

Andrei Mincov:

filed your trademark, they're going to approve unless the the

Andrei Mincov:

person who came up with a lemonade what's called opposes

Andrei Mincov:

the mark, so they have to go and it's almost like a lawsuit

Andrei Mincov:

within the USPTO system. And if they can prove that their brand

Andrei Mincov:

was made known to a significant number of people across the

Andrei Mincov:

states, they can win, it's going to cost them a lot of money,

Andrei Mincov:

it's going to cost them a lot of time, they could have easily

Andrei Mincov:

prevented by just filing firms, but they also have to somehow

Andrei Mincov:

find out about you. And here's the bigger problem. If it's a

Andrei Mincov:

lemonade stand, if it's not federal, usually what it's going

Andrei Mincov:

to mean is that a certain ourselves is gonna say, You know

Andrei Mincov:

what, great, where are you selling your stuff? I don't

Andrei Mincov:

know. Austin, Texas. Okay. So what is going to be in is that

Andrei Mincov:

this guy who copied you will have coverage all across the US

Andrei Mincov:

as a federal trademark. But you will have a license to continue

Andrei Mincov:

selling your lemonade in Austin? Oh, geez. Right. And so really,

Andrei Mincov:

like I said, the whole idea of trademark was to give brand

Andrei Mincov:

owners who care about their brands, an easy way to protect

Andrei Mincov:

them. And the assumption is, if you didn't do it, you probably

Andrei Mincov:

don't care about it very much. Because it's so easy to do use

Andrei Mincov:

the tools that we gave you course, are not very sympathetic

Andrei Mincov:

to entrepreneurs, who suddenly remember that their brand is

Andrei Mincov:

worth something once someone else made a lot of money using

Andrei Mincov:

it.

Gary Michels:

You say that trademarking is all about

Gary Michels:

building and protecting a legacy for the business that that

Gary Michels:

obviously makes sense. And you cite Coca Cola as a really

Gary Michels:

famous example, tell us the coke story. And if there's a few

Gary Michels:

other good examples that people would recognize.

Andrei Mincov:

Yeah, Coca Cola is another one of my favorite

Andrei Mincov:

examples, like I will remember it. Why? Why are you waking me

Andrei Mincov:

up in the middle of the night, I'll tell you, they trademark

Andrei Mincov:

their brand back in 1892, which is incidentally, the year when

Andrei Mincov:

they just set up a company. And when they were selling nine

Andrei Mincov:

drinks a day, I call it a lemonade stand with a dream

Andrei Mincov:

because they all they had is this idea that, hey, if we are

Andrei Mincov:

going to spend any time, money and effort try to build those

Andrei Mincov:

into a brand and national brand, we might as well own it. And

Andrei Mincov:

trademarks is the only type of intellectual property that you

Andrei Mincov:

can own forever in theory that copyrights expire, patents

Andrei Mincov:

expire. Design, patents, everything expired. Trademarks,

Andrei Mincov:

you can renew and renew it renew. So they've been renewing

Andrei Mincov:

that same trademark since 1892. And I can bet that there was a

Andrei Mincov:

lot of people out there who looked at them, and said, Why

Andrei Mincov:

are you bothering spending money on lawyers to trademark this

Andrei Mincov:

stuff? It's just a drink. Now this brand is worth $80 billion,

Andrei Mincov:

just the brand itself, not their factories, not their trucks, not

Andrei Mincov:

their bottles, not their recipe, just the brand itself and

Andrei Mincov:

whatever they paid their lawyers back in 1892. It's probably the

Andrei Mincov:

best return on investment they've had ever. Right. Sure.

Andrei Mincov:

The more recent one, which really highlights the value of

Andrei Mincov:

getting it done right. An early there's this startup called

Andrei Mincov:

Bird, the electric scooters. Right you see the map freeware,

Andrei Mincov:

they were back in 2021, recognized as the fastest

Andrei Mincov:

company to grow to a billion dollar valuation. They knew a

Andrei Mincov:

thing or two about building a successful business. So what

Andrei Mincov:

they did is they started the company, and 13 days later,

Andrei Mincov:

after their they started the company, they filed their

Andrei Mincov:

trademark before they launched before they had their first

Andrei Mincov:

cooter made before they like I don't know if they had an office

Andrei Mincov:

back in the day or not 13 This again, because they asked

Andrei Mincov:

themselves the question, will the brand be important to us if

Andrei Mincov:

we are to become successful? And the answer to that was, of

Andrei Mincov:

course, because if anyone can put his scooter and put the same

Andrei Mincov:

brand on it, we can't have a viable business model, because

Andrei Mincov:

people are going to be confused, and they can't operate like

Andrei Mincov:

this. So they said, Yeah, brand is going to be important. We

Andrei Mincov:

want to build it into something that will become big. And so

Andrei Mincov:

they that they went on trademark, and now it's part of

Andrei Mincov:

the billion dollar valuation.

Gary Michels:

Is there more cost to a certain type of trademark

Gary Michels:

than another cost? Or does everybody file a trademark just

Gary Michels:

same way?

Andrei Mincov:

So there are extreme cases, when you file

Andrei Mincov:

what's called an unconventional trademark, like if you want to

Andrei Mincov:

trademark a smell, or if you want to trademark a sound. So

Andrei Mincov:

there's significantly more that goes into those. But those are

Andrei Mincov:

like a fraction of a fraction of 1%. Whether it's name logo or

Andrei Mincov:

tagline, the normal ones with with the trademark factory, it's

Andrei Mincov:

the same thing. And really, that's where the name trademark

Andrei Mincov:

factory, a wildlife was born. Because I asked myself a

Andrei Mincov:

question, if Bill Gates goes to McDonald's and wants to water

Andrei Mincov:

the Big Mac, are they going to charge him 10 times more just

Andrei Mincov:

because he has more money? No. Right? They're going to charge

Andrei Mincov:

them the exact same thing. And I realized, for business owners

Andrei Mincov:

for entrepreneurs, a trademark is a trademark, you don't care

Andrei Mincov:

how difficult that is for me to give it to you. All you care is

Andrei Mincov:

did you get one? Or did you not?

Gary Michels:

Aside from the incident where you help defend

Gary Michels:

your father, what else drew you to the area of law, but what

Gary Michels:

caught your attention to even go in that direction?

Andrei Mincov:

That's a funny story. So in Russia back in the

Andrei Mincov:

day, if you didn't join a university, if you didn't go to

Andrei Mincov:

university, you had to join the army. I'm a short guy, not

Andrei Mincov:

tremendously, you know, big muscle. I didn't want to join

Andrei Mincov:

the frickin army. And so I realized I got to go to a

Andrei Mincov:

university, I got to study something. And I had no idea

Andrei Mincov:

what I wanted to do live is zero, then I remember that when

Andrei Mincov:

I was growing up, I would always come up with some some arguments

Andrei Mincov:

to get what I wanted to get from my parents, like, I would

Andrei Mincov:

structure structure it in a way that they felt compelled to give

Andrei Mincov:

me what I want. And they would say, hey, gotta be a lawyer.

Andrei Mincov:

Right? When I was four or five years old, right? Maybe I should

Andrei Mincov:

become a lawyer. And, and the other part of that was, it was

Andrei Mincov:

1992, when I had to make the decision to go to university,

Andrei Mincov:

that's when Russia was just collapsing. And even though my

Andrei Mincov:

father was a famous composer, he was barely making enough money

Andrei Mincov:

for us to eat. We were all used to a very good standard of

Andrei Mincov:

living before that. And I saw how unreliable that was, even if

Andrei Mincov:

you were asked, talented as he was. And so before then I was

Andrei Mincov:

studying music and still loved music. But I realized I didn't

Andrei Mincov:

want to be in a position when I wouldn't be making any money. So

Andrei Mincov:

like, what can I learn that that is an easy path to comfortable

Andrei Mincov:

living law. And so I went to law school, really, for the first

Andrei Mincov:

couple of years, all I cared about was girls, alcohol and

Andrei Mincov:

parties and music rock'n'roll, but then my dad heard his music

Andrei Mincov:

and that like changed everything so very quickly for me. So the

Andrei Mincov:

the overall success rate with trademarks filed in the US just

Andrei Mincov:

51.7% means half of the trademarks filed, never make it

Andrei Mincov:

with trademark factories. 99.3. So we do something different

Andrei Mincov:

from everyone else. And there was this other category of

Andrei Mincov:

websites out there that you know, I'm sure your listeners

Andrei Mincov:

have come across, you know, those $69 offers Whoa, we got to

Andrei Mincov:

trademark your brand in five minutes. They're not even follow

Andrei Mincov:

through a lawyer because they've duped a lot of entrepreneurs

Andrei Mincov:

into using them and some train must go through even through

Andrei Mincov:

them. But their model is also the same and we're going to file

Andrei Mincov:

your trademark and if it doesn't go through Well, too bad so sad.

Andrei Mincov:

I wanted to do something different. I want to give them

Andrei Mincov:

the the the assurance that there's someone on their side

Andrei Mincov:

who actually gives a damn, and who wants to give them the same

Andrei Mincov:

result.

Gary Michels:

Absolutely. So as you know, our show is called

Gary Michels:

Let's Talk Legacy. And I'm curious, what does legacy mean

Gary Michels:

to you both on the business side and then in your personal

Gary Michels:

family?

Andrei Mincov:

On the business side? It's it's easy really.

Andrei Mincov:

It's building something that you transcends Do you something that

Andrei Mincov:

you want to be remembered. And it's really we build businesses,

Andrei Mincov:

a lot of reason, of course, is to live a comfortable life.

Andrei Mincov:

That's great. But the only way we get rich, the only way we

Andrei Mincov:

make that money is when we give the world something then the

Andrei Mincov:

world wants, the more of it we do, the better trace, we leave.

Andrei Mincov:

And that's what to me legacy is about. Like with brands, we're

Andrei Mincov:

going to, I'm going to challenge you try thinking of one

Andrei Mincov:

successful business without thinking of its brand, you

Andrei Mincov:

can't, because the brand is what we think about when we think of

Andrei Mincov:

a successful brand. The brand is the thing is it it is the thing

Andrei Mincov:

we remember the business for. And that's, that's, that's the

Andrei Mincov:

legacy part on the personal side, I just want to be

Andrei Mincov:

remembered for being a happy, happy father, happy husband and

Andrei Mincov:

a happy guy who played the drums. And it was a little crazy

Andrei Mincov:

just to, to move from Russia, to Canada, from Canada to Dubai.

Andrei Mincov:

And I don't know what else is gonna lie ahead of me, but who

Andrei Mincov:

lived a happy life. And that's something that's worth

Andrei Mincov:

remembering you by.

Gary Michels:

Awesome. So before we let you go, you've got to

Gary Michels:

tell us about your drum desk, I'm sure people would get a kick

Gary Michels:

out of this. What in the heck is the drum desk?

Andrei Mincov:

It's something that I drempt up maybe 12, 15

Andrei Mincov:

years, I can't remember but a lot of years ago, and the idea

Andrei Mincov:

was how do I combine an office desk, where I will do boring

Andrei Mincov:

work with something that's that's going to give me the

Andrei Mincov:

energy of something that's going to make me excited about being

Andrei Mincov:

here. And I love drums, like from from my from my high school

Andrei Mincov:

days. I love drumming. I remember to this day like you

Andrei Mincov:

were in a classroom. And me and my friend, were listening to

Andrei Mincov:

wasps, I want to be somebody. And then there's a section in

Andrei Mincov:

the brain where the deputy put up do, we were just using

Andrei Mincov:

pencils and rulers just playing that. And the one day we're

Andrei Mincov:

like, hey, why don't we go and learn to play verticals? And so

Andrei Mincov:

it became my big passion and like, How can I combine a disc

Andrei Mincov:

with a drum set? And I had some ideas about this. And, and then

Andrei Mincov:

one day, I'm like, You know what, I actually made enough

Andrei Mincov:

money that I can make this dream a reality. I put together my

Andrei Mincov:

thinking cap. And I'm not much of an engineer. I'm not, you

Andrei Mincov:

know, I don't understand physics all that well. But I wanted to

Andrei Mincov:

figure out how can I make it work so that the surface that

Andrei Mincov:

you write on or that you type on doesn't prevent you from using

Andrei Mincov:

the surface of the drums. And so it has this thing that moves

Andrei Mincov:

moves away. And you know, my biggest concern was, how do you

Andrei Mincov:

make sure it doesn't topple over, I figured out how to do

Andrei Mincov:

it. And so he has a fully functional double bass kit.

Gary Michels:

For those of you listening today, he literally

Gary Michels:

is...we're looking at each other face to face. Here he is playing

Gary Michels:

the drum like you would see a normal drum player playing.

Gary Michels:

That's awesome.

Andrei Mincov:

If you go to YouTube, you can search for

Andrei Mincov:

Andrei's dream drum desk, it will show you the whole thing it

Andrei Mincov:

will show you how I play it. It's a little video that I had

Andrei Mincov:

been shot and that will give you...

Gary Michels:

You probably just got to several more views on

Gary Michels:

your YouTube my friend, hahaha. If someone wanted to get in

Gary Michels:

touch with you talk to you about trademarking and getting their

Gary Michels:

company trimmer, how would they reach you?

Andrei Mincov:

So trademarkfactory.com is the

Andrei Mincov:

easiest way there's a big button that says Book a free call with

Andrei Mincov:

one of our strategy advisors flicked up bottom, you fill out

Andrei Mincov:

a little form. And you get on a call and they're they're going

Andrei Mincov:

to answer all your questions. They're going to help you

Andrei Mincov:

prioritize what to start with where, what, and if you feel

Andrei Mincov:

that it's a good fit, they're going to help you get started.

Andrei Mincov:

And if not, then you get free advice. Because one thing and if

Andrei Mincov:

you want to learn more about trademarks, I've posted close to

Andrei Mincov:

1000 videos on that YouTube channel. I know there's a

Andrei Mincov:

question about trade, which I'll probably answered more than

Andrei Mincov:

once. So that's another way to kind of get to know us a little

Andrei Mincov:

better. And once once you realize that, hey, there's a

Andrei Mincov:

reason I came up with a brand for my business. Right? This is

Andrei Mincov:

the stock that kills me right? And that's that's to your point

Andrei Mincov:

about mistakes. There is a reason you came up with some

Andrei Mincov:

name, like you didn't go with just a random number or random

Andrei Mincov:

sequence of letters. There was something going through your

Andrei Mincov:

head there was something going through your heart and like I

Andrei Mincov:

want this business have this name. It means it meant

Andrei Mincov:

something to you. There's one message that I want to finish on

Andrei Mincov:

is that your brand, even if you haven't built it into

Andrei Mincov:

something's huge, it's not worthless, it's worth something

Andrei Mincov:

and if you are planning if you're hoping that one day

Andrei Mincov:

you're going to build it into something successful something

Andrei Mincov:

worth remembering you buy, go and get a trademark today

Andrei Mincov:

because tomorrow might be too late. Yeah, when you booked that

Andrei Mincov:

call with a strategy advisor mentioned you came from the

Andrei Mincov:

show, we're going to do something special for you.

Andrei Mincov:

Because, you know, to me legacy means a lot. And I really

Andrei Mincov:

appreciate you having me on the show. So as thank you to you,

Andrei Mincov:

we're gonna pass that thank you to everyone who's gone shunned

Andrei Mincov:

from the show, just tell your strategy advisor, were here from

Andrei Mincov:

let's talk legacy, and they're going to do something special

Andrei Mincov:

for you.

Gary Michels:

That's awesome. But gosh, thank you so much,

Gary Michels:

Andrei. It's really been thought provoking for me and I know our

Gary Michels:

listeners are going to love it.

Andrei Mincov:

Thank you.

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About the Podcast

Let's Talk Legacy
Presented by Southwestern Legacy Insurance Group
What does it mean to build and maintain a legacy, either in business, or for your loved ones? What tools and resources are available to help? Join the discussion as host Gary Michels, along with exciting guests and real listeners just like you, tackle the answers to these questions, and learn how to grow today, for a better tomorrow.



Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
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