Tomorrow Might Be Too Late, with Andrei Mincov
Andrei Mincov, attorney and founder/CEO of Trademark Factory®, reveals his first and favorite client, what had him feeling like Rambo, why Elon Musk definitely is not an idiot, what a trademark is and what it isn’t, which company went from a “lemonade stand with a dream” to a multi-billion dollar valuation, and just what the heck is a Drum Desk?
Transcript
Welcome to Let's Talk Legacy. I'm your host, Gary
Gary Michels:Michels. And today we have a real special guest. Andrei
Gary Michels:Mincov is the founder and CEO of Trademark Factory. He believes
Gary Michels:people who have created something deserve to not have
Gary Michels:that stolen from them. And hard working entrepreneurs shouldn't
Gary Michels:be taken advantage of. That's why he founded trademark
Gary Michels:factory. And that's why he is passionate about sharing his
Gary Michels:experiences. And to him this is legacy. So welcome to the show,
Gary Michels:my friend.
Andrei Mincov:Thanks for having me, Gary, great to be here.
Gary Michels:So your career in this area, I'd really
Gary Michels:interesting start actually beginning in Russia, where you
Gary Michels:bought a radio station, this stole your father's music, talk
Gary Michels:a little bit about that.
Andrei Mincov:Yeah, I was born in Russia, you can probably hear
Andrei Mincov:it from my accent. You know, I tried to not use it too much.
Andrei Mincov:But I was born there. And I went to my first law school there.
Andrei Mincov:And I really didn't see myself as a lawyer. But one day, my dad
Andrei Mincov:who was a famous composer there, Mark Minkoff, he saw him on the
Andrei Mincov:radio. And it wasn't just played as a song, it was played to
Andrei Mincov:advertise an event by Samsung. Nobody ever asked him if he was
Andrei Mincov:okay with that nobody ever asked him maybe, you know, he'd like
Andrei Mincov:to be paid for that. And so he called the radio station and
Andrei Mincov:said, You guys can take my music and use it as you please. And
Andrei Mincov:they told them that they were making him even more famous, and
Andrei Mincov:that he's you should just sit down and shut up. And, you know,
Andrei Mincov:if you knew my dad, he'd know, very quickly, that this was the
Andrei Mincov:wrong way for them to handle it. And so he said, Okay, great.
Andrei Mincov:I'll see you in court. And that was 1996, when Russia has just
Andrei Mincov:transitioned from the Soviet laws toward more or less free
Andrei Mincov:market was around IP. And so there weren't really a lot of
Andrei Mincov:lawyers who knew how this work, there were no case law, there's
Andrei Mincov:nothing. And so he said, he came to me and said, Can you can you
Andrei Mincov:take this case, and go against the radio station, like you're
Andrei Mincov:supposed to know the law, and I used to sing this song with them
Andrei Mincov:on like, hundreds of concerts when I was a kid growing up,
Andrei Mincov:right? So it was personal. And I saw what it was doing to him
Andrei Mincov:because he was pissed. And I knew nothing about copyright. I
Andrei Mincov:knew nothing about what you do in the courtroom when I said,
Andrei Mincov:Sure, let's figure it out. And so I took them to court first
Andrei Mincov:hearing, you know, I'm there with my long hair and a
Andrei Mincov:ponytail. And there's this other lawyer, and I ripped them apart
Andrei Mincov:is over, they somehow got the postponement next time that for
Andrei Mincov:lawyers aside, the judge made the decision that was not in our
Andrei Mincov:favor. I was sitting in my room reading that decision that made
Andrei Mincov:zero sense. And my dad came into the room and said, Well, what
Andrei Mincov:are you going to do now I did all the right things. I said all
Andrei Mincov:the right words. And I don't know what to do. So well, if
Andrei Mincov:you're not going to appeal this decision, you should quit your
Andrei Mincov:law school and find yourself a different profession. And so I
Andrei Mincov:appealed that velocity appeal. At that point, I figured out
Andrei Mincov:what to do later. So we appealed it even higher, basically, as
Andrei Mincov:high as it gets to the second highest court in the nation. And
Andrei Mincov:we won. And in the process, I got really, really passionate
Andrei Mincov:about, you know, helping people who created something that only
Andrei Mincov:exists because they created it, to help them protect what's
Andrei Mincov:theirs, and ensure that that doesn't get stolen from them. So
Andrei Mincov:my dad was my first and favorite client, as I like to put it,
Andrei Mincov:then, you know, I had a big career in Russia as copyright
Andrei Mincov:lawyer with the biggest international law firm in the
Andrei Mincov:world doing work for JK Rowling, Apple, my personal dream,
Andrei Mincov:whatever you can think of a big business, I've probably done
Andrei Mincov:something for them. And then in oh seven, I realized that I had
Andrei Mincov:enough of Russia, and I moved to Canada, just to start everything
Andrei Mincov:from scratch. IP that has a lot more similarities than many
Andrei Mincov:other areas of wall because so much of it is done in accordance
Andrei Mincov:with international treaties that allow you know, IP owners to
Andrei Mincov:protect their stuff in different countries. And so when I went
Andrei Mincov:back to the to Canadian law school, I said to myself, You
Andrei Mincov:know what, this is a good opportunity for you to try other
Andrei Mincov:areas of lawyers and see if you like them. Maybe you fell in
Andrei Mincov:love with IP, just because of your dad. Maybe there's
Andrei Mincov:something else. And the only other area of law that I
Andrei Mincov:enjoyed, you're gonna love it was Insurance Law. Oh, wow.
Andrei Mincov:Because it was so technical and so logical, and really was less
Andrei Mincov:about emotion, but more about how can we do what's right, but
Andrei Mincov:I never went into insurance law I kept with IP because I
Andrei Mincov:realized that, you know, it's the one thing that I'm really
Andrei Mincov:passionate about. And so I finished my Canadian law school,
Andrei Mincov:the top of my class got exactly zero offers from Canadian law
Andrei Mincov:schools. It felt a little bit like you remember Rambo one when
Andrei Mincov:he's uh, he is at the store. And he says, back in Vietnam, they
Andrei Mincov:trusted me with million dollar equipment. And in here I can
Andrei Mincov:find a job parking cars. That's pretty much how I felt with my
Andrei Mincov:years of experience my PhD in law, my top of the class thing
Andrei Mincov:and like nobody would trust me to review a $500 contract. And
Andrei Mincov:so I started my company, still the only firm in the world that
Andrei Mincov:offers trademark registration services with a guaranteed
Andrei Mincov:result for guaranteed budget. Really what we do now is we help
Andrei Mincov:entrepreneurs whether they're zero figure entrepreneurs are
Andrei Mincov:there 5, 6, 7, 8 figures protect what they think will become
Andrei Mincov:their legacy. That's really what big brands are, you're building
Andrei Mincov:something that goes beyond you, the founder, and you build a
Andrei Mincov:brand that if you're lucky, 1000s and millions of people are
Andrei Mincov:going to law remember and love and trust to me, really
Andrei Mincov:trademarks. Yeah, there's there's some money part to it,
Andrei Mincov:that the increases your valuation does believe different
Andrei Mincov:things. But it also builds that legacy that that allows you to
Andrei Mincov:build something that you'll be remembered.
Gary Michels:So we're talking about trademarks here. And so we
Gary Michels:have a pretty educated audience here on Let's Talk Legacy. But
Gary Michels:tell us briefly what exactly is a trademark and what isn't a
Gary Michels:trademark.
Andrei Mincov:I'm gonna give you a definition that you will
Andrei Mincov:find in the books. But I'm going to give you a definition that I
Andrei Mincov:think makes sense. A trademark is the legal right for you to
Andrei Mincov:stop someone else from using a brand similar to yours to
Andrei Mincov:compete with. So a brand really could be your name could be a
Andrei Mincov:logo could be your tagline could be whatever you feel will
Andrei Mincov:identify you from the crowd of competitors who do the exact
Andrei Mincov:same thing or something similar to you. But that word phrase or
Andrei Mincov:image that you want to be your brand does not really become
Andrei Mincov:your brand, until you can legally stop others from popping
Andrei Mincov:you right. And the only way to do that is by getting that
Andrei Mincov:trademark. If you get a LLC or corporation registered, that
Andrei Mincov:doesn't protect your brand, if you set up a website or get a
Andrei Mincov:domain name that doesn't do that, if you set up a social
Andrei Mincov:media profile that doesn't do it. If you put a TM symbol next
Andrei Mincov:to your brand, all it does is it tells the well I wanted this as
Andrei Mincov:my brand. But really you can't do very much with it. Once you
Andrei Mincov:file the trademark once it goes through, that's when you have
Andrei Mincov:that legal paper that says that's my and that's really what
Andrei Mincov:a trademark is what it's not, it doesn't protect the idea of your
Andrei Mincov:business, or even copy my business model. But the name the
Andrei Mincov:Logos, the tagline is daswell trademarks protect.
Gary Michels:What's the difference in a trademark and
Gary Michels:copyright?
Andrei Mincov:Well, copyright is more about content, like
Andrei Mincov:books, videos, music, right that that song that the radio station
Andrei Mincov:stole that was copyright infringement. Software,
Andrei Mincov:copyright cannot protect brands, which is why sometimes students
Andrei Mincov:say, Well, you know what, you can just send yourself a letter
Andrei Mincov:with your name, and not open it. And that's going to protect you.
Andrei Mincov:But it's not because death now what copyright is about, really,
Andrei Mincov:there's a reason they came up with the trademark law. Because
Andrei Mincov:when the businesses were starting hundreds of years ago,
Andrei Mincov:I was hard for people to do. And so initially they have this
Andrei Mincov:what's called Common Law, right? So fastening off when if you are
Andrei Mincov:making shoes, and you would put a brand on them, and someone
Andrei Mincov:would copy you do you have some recourse to go to court and
Andrei Mincov:prove this guy is trying to copy. But then when we went
Andrei Mincov:through industrialization, we started getting those factories
Andrei Mincov:and became progressively easier for people to to build something
Andrei Mincov:similar. They realized we need a more robust way for people who
Andrei Mincov:invest and spend money building that brand to protect it. And so
Andrei Mincov:they came up with, let's make it easy for our people who care
Andrei Mincov:about their brands protect them. And so let's allow them to
Andrei Mincov:register it in some registry. That's going to have a list of
Andrei Mincov:active trademarks, they're gonna say who owns them get on now,
Andrei Mincov:today, things are getting even harder for brand owners because
Andrei Mincov:competition is fierce. What used to take years for you to build
Andrei Mincov:as a brand presence can now take days and you can set a website
Andrei Mincov:in a matter of days, you can have AI, populate all those
Andrei Mincov:pages. And you're out there. The question is, how do you make
Andrei Mincov:sure that what you came up with stays yours? So and that's what
Andrei Mincov:trademarks are all about.
Gary Michels:Got it. What are some of the most common mistakes
Gary Michels:you see people making around trademarks, mistakes of people
Gary Michels:that didn't get the trademark and wish they would have?
Andrei Mincov:Well the second type is unfortunately more
Andrei Mincov:common people way too long before they realize hey, my
Andrei Mincov:brand might actually be worth something. So with trademark
Andrei Mincov:factory first thing we do when someone becomes a client is we
Andrei Mincov:do a comprehensive search To confirm that, whether whether
Andrei Mincov:this brand is trade markable or not, oftentimes we have to tell
Andrei Mincov:them, You know what great brand, that's not yours really should
Andrei Mincov:someone else's, you can't have it anymore. And it's usually,
Andrei Mincov:you know, it's it's pretty dramatic because nobody wants to
Andrei Mincov:hear that. They say, Well, I did my search, and I found nothing.
Andrei Mincov:Well, because you don't know how to do search. It's what we do.
Andrei Mincov:And so we found this. And so the most painful is when we tell
Andrei Mincov:them, You know what you said, You've been running this
Andrei Mincov:business for three years, this other trademark, then we found
Andrei Mincov:these guys just filed it six months ago. And they're like, so
Andrei Mincov:if I filed my trademark seven months ago, I would have
Andrei Mincov:haven't. Yep, that is really the most painful news to deliver.
Andrei Mincov:Because it's a self inflicted one. They just waited too long.
Andrei Mincov:They they made their brand known to too many people. And at some
Andrei Mincov:point, like imagine this, imagine if Elon Musk was an
Andrei Mincov:idiot. And for whatever reason he chose to not trademark Tesla.
Andrei Mincov:And anyone, you or me could just go up there and follow that
Andrei Mincov:trademark and own it. Can you imagine how much money URI would
Andrei Mincov:make but just by saying, you know, when Tesla, I own it, now
Andrei Mincov:you can't make cars and call them Tesla. Or you can just buy
Andrei Mincov:this trademark off of me.
Gary Michels:So you're saying somebody creates, I'll just use,
Gary Michels:for example, an amazing lemonade in town. It's local and at the
Gary Michels:restaurant, and it's like really catching, somebody else sees it,
Gary Michels:say I know what they're doing. I'm gonna go trademark that
Gary Michels:lemonade, even though I didn't make it, think of it or
Gary Michels:anything, they can go ahead and do that and get approved for
Gary Michels:that?
Andrei Mincov:Yeah, because trademarks office doesn't care
Andrei Mincov:about anything outside of our own system. So if you haven't
Andrei Mincov:filed your trademark, they're going to approve unless the the
Andrei Mincov:person who came up with a lemonade what's called opposes
Andrei Mincov:the mark, so they have to go and it's almost like a lawsuit
Andrei Mincov:within the USPTO system. And if they can prove that their brand
Andrei Mincov:was made known to a significant number of people across the
Andrei Mincov:states, they can win, it's going to cost them a lot of money,
Andrei Mincov:it's going to cost them a lot of time, they could have easily
Andrei Mincov:prevented by just filing firms, but they also have to somehow
Andrei Mincov:find out about you. And here's the bigger problem. If it's a
Andrei Mincov:lemonade stand, if it's not federal, usually what it's going
Andrei Mincov:to mean is that a certain ourselves is gonna say, You know
Andrei Mincov:what, great, where are you selling your stuff? I don't
Andrei Mincov:know. Austin, Texas. Okay. So what is going to be in is that
Andrei Mincov:this guy who copied you will have coverage all across the US
Andrei Mincov:as a federal trademark. But you will have a license to continue
Andrei Mincov:selling your lemonade in Austin? Oh, geez. Right. And so really,
Andrei Mincov:like I said, the whole idea of trademark was to give brand
Andrei Mincov:owners who care about their brands, an easy way to protect
Andrei Mincov:them. And the assumption is, if you didn't do it, you probably
Andrei Mincov:don't care about it very much. Because it's so easy to do use
Andrei Mincov:the tools that we gave you course, are not very sympathetic
Andrei Mincov:to entrepreneurs, who suddenly remember that their brand is
Andrei Mincov:worth something once someone else made a lot of money using
Andrei Mincov:it.
Gary Michels:You say that trademarking is all about
Gary Michels:building and protecting a legacy for the business that that
Gary Michels:obviously makes sense. And you cite Coca Cola as a really
Gary Michels:famous example, tell us the coke story. And if there's a few
Gary Michels:other good examples that people would recognize.
Andrei Mincov:Yeah, Coca Cola is another one of my favorite
Andrei Mincov:examples, like I will remember it. Why? Why are you waking me
Andrei Mincov:up in the middle of the night, I'll tell you, they trademark
Andrei Mincov:their brand back in 1892, which is incidentally, the year when
Andrei Mincov:they just set up a company. And when they were selling nine
Andrei Mincov:drinks a day, I call it a lemonade stand with a dream
Andrei Mincov:because they all they had is this idea that, hey, if we are
Andrei Mincov:going to spend any time, money and effort try to build those
Andrei Mincov:into a brand and national brand, we might as well own it. And
Andrei Mincov:trademarks is the only type of intellectual property that you
Andrei Mincov:can own forever in theory that copyrights expire, patents
Andrei Mincov:expire. Design, patents, everything expired. Trademarks,
Andrei Mincov:you can renew and renew it renew. So they've been renewing
Andrei Mincov:that same trademark since 1892. And I can bet that there was a
Andrei Mincov:lot of people out there who looked at them, and said, Why
Andrei Mincov:are you bothering spending money on lawyers to trademark this
Andrei Mincov:stuff? It's just a drink. Now this brand is worth $80 billion,
Andrei Mincov:just the brand itself, not their factories, not their trucks, not
Andrei Mincov:their bottles, not their recipe, just the brand itself and
Andrei Mincov:whatever they paid their lawyers back in 1892. It's probably the
Andrei Mincov:best return on investment they've had ever. Right. Sure.
Andrei Mincov:The more recent one, which really highlights the value of
Andrei Mincov:getting it done right. An early there's this startup called
Andrei Mincov:Bird, the electric scooters. Right you see the map freeware,
Andrei Mincov:they were back in 2021, recognized as the fastest
Andrei Mincov:company to grow to a billion dollar valuation. They knew a
Andrei Mincov:thing or two about building a successful business. So what
Andrei Mincov:they did is they started the company, and 13 days later,
Andrei Mincov:after their they started the company, they filed their
Andrei Mincov:trademark before they launched before they had their first
Andrei Mincov:cooter made before they like I don't know if they had an office
Andrei Mincov:back in the day or not 13 This again, because they asked
Andrei Mincov:themselves the question, will the brand be important to us if
Andrei Mincov:we are to become successful? And the answer to that was, of
Andrei Mincov:course, because if anyone can put his scooter and put the same
Andrei Mincov:brand on it, we can't have a viable business model, because
Andrei Mincov:people are going to be confused, and they can't operate like
Andrei Mincov:this. So they said, Yeah, brand is going to be important. We
Andrei Mincov:want to build it into something that will become big. And so
Andrei Mincov:they that they went on trademark, and now it's part of
Andrei Mincov:the billion dollar valuation.
Gary Michels:Is there more cost to a certain type of trademark
Gary Michels:than another cost? Or does everybody file a trademark just
Gary Michels:same way?
Andrei Mincov:So there are extreme cases, when you file
Andrei Mincov:what's called an unconventional trademark, like if you want to
Andrei Mincov:trademark a smell, or if you want to trademark a sound. So
Andrei Mincov:there's significantly more that goes into those. But those are
Andrei Mincov:like a fraction of a fraction of 1%. Whether it's name logo or
Andrei Mincov:tagline, the normal ones with with the trademark factory, it's
Andrei Mincov:the same thing. And really, that's where the name trademark
Andrei Mincov:factory, a wildlife was born. Because I asked myself a
Andrei Mincov:question, if Bill Gates goes to McDonald's and wants to water
Andrei Mincov:the Big Mac, are they going to charge him 10 times more just
Andrei Mincov:because he has more money? No. Right? They're going to charge
Andrei Mincov:them the exact same thing. And I realized, for business owners
Andrei Mincov:for entrepreneurs, a trademark is a trademark, you don't care
Andrei Mincov:how difficult that is for me to give it to you. All you care is
Andrei Mincov:did you get one? Or did you not?
Gary Michels:Aside from the incident where you help defend
Gary Michels:your father, what else drew you to the area of law, but what
Gary Michels:caught your attention to even go in that direction?
Andrei Mincov:That's a funny story. So in Russia back in the
Andrei Mincov:day, if you didn't join a university, if you didn't go to
Andrei Mincov:university, you had to join the army. I'm a short guy, not
Andrei Mincov:tremendously, you know, big muscle. I didn't want to join
Andrei Mincov:the frickin army. And so I realized I got to go to a
Andrei Mincov:university, I got to study something. And I had no idea
Andrei Mincov:what I wanted to do live is zero, then I remember that when
Andrei Mincov:I was growing up, I would always come up with some some arguments
Andrei Mincov:to get what I wanted to get from my parents, like, I would
Andrei Mincov:structure structure it in a way that they felt compelled to give
Andrei Mincov:me what I want. And they would say, hey, gotta be a lawyer.
Andrei Mincov:Right? When I was four or five years old, right? Maybe I should
Andrei Mincov:become a lawyer. And, and the other part of that was, it was
Andrei Mincov:1992, when I had to make the decision to go to university,
Andrei Mincov:that's when Russia was just collapsing. And even though my
Andrei Mincov:father was a famous composer, he was barely making enough money
Andrei Mincov:for us to eat. We were all used to a very good standard of
Andrei Mincov:living before that. And I saw how unreliable that was, even if
Andrei Mincov:you were asked, talented as he was. And so before then I was
Andrei Mincov:studying music and still loved music. But I realized I didn't
Andrei Mincov:want to be in a position when I wouldn't be making any money. So
Andrei Mincov:like, what can I learn that that is an easy path to comfortable
Andrei Mincov:living law. And so I went to law school, really, for the first
Andrei Mincov:couple of years, all I cared about was girls, alcohol and
Andrei Mincov:parties and music rock'n'roll, but then my dad heard his music
Andrei Mincov:and that like changed everything so very quickly for me. So the
Andrei Mincov:the overall success rate with trademarks filed in the US just
Andrei Mincov:51.7% means half of the trademarks filed, never make it
Andrei Mincov:with trademark factories. 99.3. So we do something different
Andrei Mincov:from everyone else. And there was this other category of
Andrei Mincov:websites out there that you know, I'm sure your listeners
Andrei Mincov:have come across, you know, those $69 offers Whoa, we got to
Andrei Mincov:trademark your brand in five minutes. They're not even follow
Andrei Mincov:through a lawyer because they've duped a lot of entrepreneurs
Andrei Mincov:into using them and some train must go through even through
Andrei Mincov:them. But their model is also the same and we're going to file
Andrei Mincov:your trademark and if it doesn't go through Well, too bad so sad.
Andrei Mincov:I wanted to do something different. I want to give them
Andrei Mincov:the the the assurance that there's someone on their side
Andrei Mincov:who actually gives a damn, and who wants to give them the same
Andrei Mincov:result.
Gary Michels:Absolutely. So as you know, our show is called
Gary Michels:Let's Talk Legacy. And I'm curious, what does legacy mean
Gary Michels:to you both on the business side and then in your personal
Gary Michels:family?
Andrei Mincov:On the business side? It's it's easy really.
Andrei Mincov:It's building something that you transcends Do you something that
Andrei Mincov:you want to be remembered. And it's really we build businesses,
Andrei Mincov:a lot of reason, of course, is to live a comfortable life.
Andrei Mincov:That's great. But the only way we get rich, the only way we
Andrei Mincov:make that money is when we give the world something then the
Andrei Mincov:world wants, the more of it we do, the better trace, we leave.
Andrei Mincov:And that's what to me legacy is about. Like with brands, we're
Andrei Mincov:going to, I'm going to challenge you try thinking of one
Andrei Mincov:successful business without thinking of its brand, you
Andrei Mincov:can't, because the brand is what we think about when we think of
Andrei Mincov:a successful brand. The brand is the thing is it it is the thing
Andrei Mincov:we remember the business for. And that's, that's, that's the
Andrei Mincov:legacy part on the personal side, I just want to be
Andrei Mincov:remembered for being a happy, happy father, happy husband and
Andrei Mincov:a happy guy who played the drums. And it was a little crazy
Andrei Mincov:just to, to move from Russia, to Canada, from Canada to Dubai.
Andrei Mincov:And I don't know what else is gonna lie ahead of me, but who
Andrei Mincov:lived a happy life. And that's something that's worth
Andrei Mincov:remembering you by.
Gary Michels:Awesome. So before we let you go, you've got to
Gary Michels:tell us about your drum desk, I'm sure people would get a kick
Gary Michels:out of this. What in the heck is the drum desk?
Andrei Mincov:It's something that I drempt up maybe 12, 15
Andrei Mincov:years, I can't remember but a lot of years ago, and the idea
Andrei Mincov:was how do I combine an office desk, where I will do boring
Andrei Mincov:work with something that's that's going to give me the
Andrei Mincov:energy of something that's going to make me excited about being
Andrei Mincov:here. And I love drums, like from from my from my high school
Andrei Mincov:days. I love drumming. I remember to this day like you
Andrei Mincov:were in a classroom. And me and my friend, were listening to
Andrei Mincov:wasps, I want to be somebody. And then there's a section in
Andrei Mincov:the brain where the deputy put up do, we were just using
Andrei Mincov:pencils and rulers just playing that. And the one day we're
Andrei Mincov:like, hey, why don't we go and learn to play verticals? And so
Andrei Mincov:it became my big passion and like, How can I combine a disc
Andrei Mincov:with a drum set? And I had some ideas about this. And, and then
Andrei Mincov:one day, I'm like, You know what, I actually made enough
Andrei Mincov:money that I can make this dream a reality. I put together my
Andrei Mincov:thinking cap. And I'm not much of an engineer. I'm not, you
Andrei Mincov:know, I don't understand physics all that well. But I wanted to
Andrei Mincov:figure out how can I make it work so that the surface that
Andrei Mincov:you write on or that you type on doesn't prevent you from using
Andrei Mincov:the surface of the drums. And so it has this thing that moves
Andrei Mincov:moves away. And you know, my biggest concern was, how do you
Andrei Mincov:make sure it doesn't topple over, I figured out how to do
Andrei Mincov:it. And so he has a fully functional double bass kit.
Gary Michels:For those of you listening today, he literally
Gary Michels:is...we're looking at each other face to face. Here he is playing
Gary Michels:the drum like you would see a normal drum player playing.
Gary Michels:That's awesome.
Andrei Mincov:If you go to YouTube, you can search for
Andrei Mincov:Andrei's dream drum desk, it will show you the whole thing it
Andrei Mincov:will show you how I play it. It's a little video that I had
Andrei Mincov:been shot and that will give you...
Gary Michels:You probably just got to several more views on
Gary Michels:your YouTube my friend, hahaha. If someone wanted to get in
Gary Michels:touch with you talk to you about trademarking and getting their
Gary Michels:company trimmer, how would they reach you?
Andrei Mincov:So trademarkfactory.com is the
Andrei Mincov:easiest way there's a big button that says Book a free call with
Andrei Mincov:one of our strategy advisors flicked up bottom, you fill out
Andrei Mincov:a little form. And you get on a call and they're they're going
Andrei Mincov:to answer all your questions. They're going to help you
Andrei Mincov:prioritize what to start with where, what, and if you feel
Andrei Mincov:that it's a good fit, they're going to help you get started.
Andrei Mincov:And if not, then you get free advice. Because one thing and if
Andrei Mincov:you want to learn more about trademarks, I've posted close to
Andrei Mincov:1000 videos on that YouTube channel. I know there's a
Andrei Mincov:question about trade, which I'll probably answered more than
Andrei Mincov:once. So that's another way to kind of get to know us a little
Andrei Mincov:better. And once once you realize that, hey, there's a
Andrei Mincov:reason I came up with a brand for my business. Right? This is
Andrei Mincov:the stock that kills me right? And that's that's to your point
Andrei Mincov:about mistakes. There is a reason you came up with some
Andrei Mincov:name, like you didn't go with just a random number or random
Andrei Mincov:sequence of letters. There was something going through your
Andrei Mincov:head there was something going through your heart and like I
Andrei Mincov:want this business have this name. It means it meant
Andrei Mincov:something to you. There's one message that I want to finish on
Andrei Mincov:is that your brand, even if you haven't built it into
Andrei Mincov:something's huge, it's not worthless, it's worth something
Andrei Mincov:and if you are planning if you're hoping that one day
Andrei Mincov:you're going to build it into something successful something
Andrei Mincov:worth remembering you buy, go and get a trademark today
Andrei Mincov:because tomorrow might be too late. Yeah, when you booked that
Andrei Mincov:call with a strategy advisor mentioned you came from the
Andrei Mincov:show, we're going to do something special for you.
Andrei Mincov:Because, you know, to me legacy means a lot. And I really
Andrei Mincov:appreciate you having me on the show. So as thank you to you,
Andrei Mincov:we're gonna pass that thank you to everyone who's gone shunned
Andrei Mincov:from the show, just tell your strategy advisor, were here from
Andrei Mincov:let's talk legacy, and they're going to do something special
Andrei Mincov:for you.
Gary Michels:That's awesome. But gosh, thank you so much,
Gary Michels:Andrei. It's really been thought provoking for me and I know our
Gary Michels:listeners are going to love it.
Andrei Mincov:Thank you.